Thanks to a team of experts from production and innovation studio UNIT9, dedicated Artificial Intelligence tools were explored and developed to unearth Federico Fellini’s creative genius in ways that had never yet been attempted until now. Having worked on an advertisement with Federico Fellini, for one of his few brand collaborations in 1984, in 2021 Campari Red Diaries: Fellini Forward continues the brand’s legacy, marrying both creativity and innovation within the cinema industry with the most forward-looking technology. From world famous names, through to young and emerging talents, the relationship between Campari and the arts, especially cinema, has grown strong over the years. Since its creation, Campari has pushed the boundaries of creativity to go beyond the norm, unlocking the passions and talents of artists across different fields in the path to creation. The documentary will then be released on an on-demand (SVOD) platform in selected markets allowing everyone to explore the future of cinema and creativity. A one-of-a-kind documentary following the process will be launched at Venice Film Festival on the 7th September and New York Film Festival on the 29th September.
Milano, 21st July 2021 – Campari, the iconic Italian aperitif, announces the return of Campari Red Diaries with Fellini Forward a pioneering project exploring the late Federico Fellini’s creative genius using new technology and machine learning to emulate the works of one of the greatest filmmakers of all time in a new and unique short movie set in Rome.
EXPERIENCE THE FUTURE OF CINEMA, AS CAMPARI CREATES THE FIRST SHORT FILM MADE WITH ARTIFICIAL INTELLIGENCE INSPIRED BY THE CREATIVE GENIUS OF FELLINIĬampari returns with new Red Diaries 2021 project: Fellini Forward, an ode to Federico Fellini